Great meat and cheese can have one thing missing that will keep you from getting repeat business the paper used on the counter. Deli paper will suffice, but it means you’re missing out on branding. The Deli Paper is a custom deli paper solution for restaurants, delis, and food businesses throughout the USA designed to preserve the quality of your food and have your logo displayed to all of your customers.

What is Custom Deli Paper?

Custom deli paper is a type of food-safe sheet paper that is used to wrap, separate, and display the deli meats, cheeses, and other counter items, but is not purchased plain, but rather in a business’s own name or branding. Usually, it is kraft or white base stock coated to resist moisture and/or grease, depending upon the product to be handled. Custom Deli paper is different from regular butcher or wax paper purchased from a store, as it is sized and printed for actual use in a business at the deli counter.

Key Features & Specifications

The Deli Paper is a custom deli paper in kraft or white base stock, from 28 – 35 GSM for standard interleaving sheets up to 40+ GSM for heavier wrapping applications. The coating and finish are tailored to the product being wrapped, as a deli counter is able to cope with greater variations in moisture and grease levels than a single-purpose wrap.

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When print is in the picture, the type of base stock used also has an impact on how the brand is read on the sheet.

Printing can be anything from a single color to full custom printing, either digitally or flexo, depending on volume, and all sheets are FDA food contact safe. There are no restricted sizes of one standard sheet; counters that order in quantity receive paper cut to their actual product line.

Business Applications

Custom deli paper for restaurants is a daily used product for delis and butcher counters for wrapping and interleaving sliced meat and cheese. It is used by restaurants to wrap their deli-style sandwiches for dine-in, takeout, or delivery. Custom printed sheets are a significant part of store branding at the point of service for grocery store deli counters. At events, catering businesses are able to present food in the form of custom deli paper that will add a touch of professionalism to a buffet or grazing table when covered with branded paper. It is used in specialty food shops for people to visually present their product to customers as well as for functions.

Benefits for Businesses

Unlike a sign or a menu board, branded deli paper will be in your customer’s hands when they are holding your product. Food-safe coatings maintain meat and cheese quality by reducing the amount of moisture and grease the product will come into contact with, and ensuring that the product remains fresher when wrapped, stored, and handled.

The clean, consistent branding wrap enhances the customer experience and creates a professional image, particularly for counters that are competing with grocery chains that have private label packaging. Wholesale reduces per-sheet costs significantly over small retail packs and is far cheaper than most independent delis may imagine custom deli paper to be. If you have multiple business locations, the same branded Custom deli paper wholesale paper on every counter will further help people recognize you as they go from location to location.

The table below shows typical per-sheet costs for various order volume scenarios, which can be used for planning a first order or for a regular supply order.

Buying Guide

First, determine the main item you are wrapping, such as sliced meats and cheeses requiring lighter, moisture-controlled sheets and wrapped sandwiches or greasier deli items requiring stronger grease control. The GSM should be chosen to correspond with the frequency of use; a heavier sheet would be better for a counter used daily and exposed to a high number of users.

Always check minimum order requirements as wholesale rates may vary greatly depending on the quantity. Select a printing technique according to the size of the order, such as flexographic printing for larger orders and frequent printing or digital printing for small custom orders or seasonal printing. Base stock is important as well; natural kraft would work well for a rustic and artisan brand image, while white or bleached white would work well to display more detailed and full-color logos.

The big error is purchasing the thinnest, lowest-cost paper without actually using it with the product mix, resulting in tear-outs or grease bleed-through after use. Another is that it selects the cheapest base stock without first seeing how the logo looks on the base stock, as a detailed logo may not print clearly on a darker paper. Make sure to always ask for a sample before placing a bulk order.

What makes The Deli Paper so special?

The Deli Paper provides wholesale Custom deli paper with logo, and food establishments throughout the USA with custom printing done in-house. A low minimum order quantity is ideal for single-counter delis and multi-location grocery and restaurant chains. The quick turnaround and quality control ensure that each reorder is identical to the previous one, a factor that is crucial for companies that rely on consistent product appearance at their counters.

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FAQs

Q: Is deli paper customization available? 

A: Deli Paper is a wholesale supplier to companies in the USA for their needs in deli paper, no matter where they are located. 

Q: Is it possible to order logo-branded custom deli paper? 

A: Yes, all deli paper is printable with your brand and brand colors. 

Q: What’s your minimum order quantity for wholesale orders? 

A: MOQs are kept low for independent delis, and better rates apply on higher volumes, please get in touch with us for current MOQs. 

Q: Is the food-safe paper that you use with your deli safe? 

A: Yes, all deli paper is made to FDA food contact standards. 

Q: What is the production time? 

A: Orders placed should be shipped within 1 – 2 weeks after the proof is approved (depending on size and print complexity.

Explore More Packaging Solutions

Want something more than deli paper for packaging? For other custom packaging designed for your business, see our paper bags, wax paper and butcher paper.

Want to start printing your logo on countertop signage? Contact The Deli Paper today to receive a complimentary quote, samples, or to talk to our sales staff by calling 832-900-9245 or emailing sales@thedelipaper.com.