A sharp logo for your website can be mangled on the custom deli paper. Ink-filled thin lines, pale colors lost on kraft, and the center of the design on the fold. The sandwich is wrapped up, and no one can read your name.

Tips on how to design a logo to print for the first time for custom deli paper. It includes the use of file formats, colour, size, positioning, and proofing. The following tips are from the press, not from a design blog, since the Deli Paper is a custom paper printer.

Custom Logo Deli Paper is a brand-new product.

Custom logo deli paper is a thin, grease-resistant paper, typically 30 to 45 GSM or less, and printed with your logo or pattern for wrapping sandwiches, lining trays, and slicing meat. Available in either kraft or white, flat or interfold.

It is used for packaging and as a billboard. Each wrap sandwich delivers your brand to a customer’s hands, in photos, and to the next table.

Which File Format to Send for Print?

Provide a vector file (AI, EPS, or PDF) that is “outlined” (fonts have been converted to outlines). Vector art never blurs when printed on any sheet size, and the printer can make plates directly from the vector. PNG or JPG is acceptable only if it is large and crisp, and even then it might have to be redrawn.

Custom deli wrap paper with only a logo image, request the designer to draw it in a vector format. Usually takes less than an hour and avoids fuzzy edges with a 20k sheet run.

Use a limited range of flat colors or spot colors to paint artwork. Thin paper and flexographic printing do not work well with photographs and soft gradients.

How Should You Choose Colors for Deli Paper?

Choose colours based on the paper first. Light inks will show the brown base on kraft, avoid light colours. Use dark solid inks such as black, deep red, navy, and dark green. Most colours will do on white paper, even bright ones.

One-colour logos are the most economical and printable. The two colours increase the plate and setup costs, but are a perfect fit for a signature red and black brand. It is possible to do four-colour work on white paper, but it requires MOQs to be higher and registration tighter.

What size and placement to use a sandwich wrap?

Avoid placing the main logo on the folded edges or folds. The middle of the sheet is usually covered by a sandwich in the middle, making it difficult to see the center. If there is no offset, it will not touch the end of the sheet, but if it is offset or repeated across the sheet, then there will always be a portion of the logo that is visible to the customer.

You can leave a margin of approximately 0.25 from each side. In production, there is a slight movement of the trim, and a logo that is too close to the edge may be cut off.

But small things must be taken care of as well. Custom deli paper for restaurants generally, avoid thin paper and text less than 7pt or less than 1pt. Your end limits are finalized at proof time.

Are you looking to use a single logo or a repeating pattern?

Keep it simple with one logo design for a clean and simple appearance and lowest cost. When the branding needs to print on the fold wherever the sheet is folded, use a repeat pattern, ideal for food trucks and burger shops where the deli paper sheets is opened and used rapidly.

A pattern can incorporate your logo into something simple such as a pickle, a pepper, or a slice of bread. It gives the wrap the feel of being made.

Do not use heavy-grease wrapping. Oil makes kraft dark, and chaotic artwork gets muddy after being soaked.

How does the Printing and Proofing Process Work?

Printing is performed with a flexographic printing method with food-safe, low-migration ink. Artwork is sent; the printer creates plates, and a digital proof is sent to you for approval before running.

Always test a proof for three things: whether thin lines still show, whether colors read on the paper, and whether the logo is not on the fold. Order a physical sample for large runs. Try a sample, it’s cheap, and you’ll save a lot of time.

Production lead time will depend on your order size. Printed runs have a higher Minimum Order Quantity (MOQ) compared to plain sheets due to the fact that setup cost on plate and press for both is the same, regardless of the number of copies produced.

Practice Carefully: Common Logo Mistakes to Avoid

The vast majority of failures are from a limited set of causes. Repair these prior to sending artwork.

Submitting a low-resolution graphic rather than a vector graphic

The use of hairline strokes or very fine text that are filled in with ink.

Position the logo in the centre over where it will be folded.

Adding intricate details to a pattern that will get grease stains on it

It is very inexpensive to print out the same page in plain stock, but to reprint a poor print run is not. 15 minutes can save an entire order!

Order From The Deli Paper?

As a Deli Paper manufacturer, the people who print your sheets will also review your artwork. It means factory-direct pricing, proof before every run, and wholesale rates from low MOQs.

Orders are shipped from the USA, with your brand colors custom-printed on the kraft or white paper used. Reorders will be matched with the first run, maintaining uniformity of your wrap from point to point.

Frequently Asked Questions

Q: Which file format should I use? 

A: AI, EPS, or PDF file including outlined fonts. High-resolution PNG is allowed, but sometimes must be redrawn.

Q: Which colors will work on Kraft Deli paper? 

A: Dark solid colors such as black, navy, dark red, and dark green. The brown base fades the pale inks.

Q: What is the smallest size text possible? 

A: As a general guideline, use at least 7pt font and 1pt lines. The limits will be confirmed on your proof.

Q: May I use both kraft and deli paper? 

A: Yes. Kraft print one-color logos for a lower price, and white provides better contrast for multi-color artwork.

Q: Is a physical sample required? 

A: Yes, for large runs. The image demonstrates the appearance of colors and folds on actual paper.

Call for a Free Quote

Looking to place your company branding on all sandwiches? Contact The Deli Paper for artwork advice and a no-cost estimate for the artwork 832-900-9245 or sales@thedelipaper.com.